Berlin Today - management summary
Product
Social website to help expats getting settled in Berlin
Product audience
Berlin-based expats
Client assignment
Validate basic product idea
Key contributions
1. Delivered insights through desk- and original research. Managed survey throughout 2. all project phases (planning, execution, analysis, presentation).
Key findings
1. Expats struggle most with paperwork and language barrier rather than with meeting new people or finding places.
2. Desk research revealed a competitive environment with established players being magazines (on- and offline) or professional relocation services.
Prototype of Berlin Today, created and provided by client.
Process Details
Brief
Created project brief and discussed it with client (shared doc on gdrive, emails & in-person meeting)
Desk research
Performed desk research on competitors to discover project space and potential product USPs (e.g. Exberliner, thelocal.de, expath.de)
Hypotheses
1. Recent expats arriving in Berlin struggle with connecting with others.
2. Expats have problems finding cool places in Berlin.
3. Expats want to connect to people via a shared interest in a place.
Method
1. Survey (picked: cheapest and quickest)
2. Interviews (recommended for later)
3. Landing page test (postponed)
Survey management
1. Drafted and discussion with client through google docs, got green light
2. Implementation, launch and termination
3. Distribution of survey to colleagues and friends
Consulting with client
1. Updates to client during field phase
2. Final presentation and next steps (in-person meeting)
Suggested next steps
1. Landing page test to gauge overall interest
2. Interviews to identify unmet needs, such as relocation & getting settled in Berlin, getting help with paperwork, learning German or finding a flat.
Google Docs was used to coordinate with client, report desk research findings and draft the survey.
Survey Results
Survey results were delivered through surveymonkey via link and discussed during in-person meeting.
