Brief:
Redefine home try-on for jewelry.
What we did:
In close collaboration with AUrate's founders we defined a new future-proof brand and positioning and by mapping consumer's needs we identified the new value proposition. This became our foundation for AUrate's second online platform: Curate.
With Curate customers get up to 5 pieces of personally curated jewelry deliverd at their home. Free of charge. They can send back the pieces they don't want to have an keep what they like.
Outcome:
First batch Sold out within 24 hours. Second batch within 2 days.
The waiting list is growing by the day.
Design - Jochem van der Veer
Art Direction - Liza van Duyn
Packaging - Ate Pantjes
Engineering - Charles Beaumont
