Brief:
Renault KWID wanted a social media engagement idea for its new variant 1 litre.
TG:
Youth. Age group- 17 to 35 years.
Insight:
Youth believes in excitement. They can make boring things exciting and fun.
Idea:
We created a new way of life/lifestyle for KWID audience. #KwidLife. We engaged our social media audience by putting up few video ideas for them to inspire from and participate in the contest.
Result:
It has got maximum reach and engagement compared to any other Renault Digital campaign. This campaign's indirect impact was on sales, which grew by 60% in that month making KWIDLIFE one of the most successful campaign for Renault.
