HP Large Format Division
What can size do for you?
What can size do for you?
OVERVIEW: HP wanted to grow the market for large format prints using it's network of current retail providers (HP Certified Print Centers). To help these small business grow, HP developed a list of direct marketing tools that would be mailed by the retail provider to businesses within their local area. These businesses/markets included: Lawyers, Retail, Event Planners, Creative etc.
CREATIVE OBJECTIVE: Create awareness of the advantage of large format prints within specific markets
SOLUTION: Using the mantra of "what can size do for you?" we developed a series of postcards, brochures and advertisements highlighting a business advantage of large format for each target market.
CREATIVE OBJECTIVE: Create awareness of the advantage of large format prints within specific markets
SOLUTION: Using the mantra of "what can size do for you?" we developed a series of postcards, brochures and advertisements highlighting a business advantage of large format for each target market.
