The challenge
Xanh shop sources and delivers eco-friendly, fair trade produce in HCMC, Vietnam. It is one of the first of its kind in the city.
Xanh shop sources and delivers eco-friendly, fair trade produce in HCMC, Vietnam. It is one of the first of its kind in the city.
Solution
The identity was built around the insight of natural care and health. It is the lady of the house that traditionally does selects produce in Vietnam, and the health and well being of her family is more important than cost.
The identity was built around the insight of natural care and health. It is the lady of the house that traditionally does selects produce in Vietnam, and the health and well being of her family is more important than cost.
Look closely
The heart is where decisions are made from, the cross is a monogram X of course, but more importantly a crossed heart is a symbol of a promise, of trust.
The heart is where decisions are made from, the cross is a monogram X of course, but more importantly a crossed heart is a symbol of a promise, of trust.
