We found that the market is lacking an accessible service for businesses to conduct market researches with a quick turn-around time and at affordable rates, while more and more managers of both start-ups and established companies wanted to have the power of information before taking big business decisions.

As already most of the business have an online component, and with the wide Internet availability in all urban areas, the online surveys became a feasible alternative to the classic ones available at only a fraction of the cost.