Amplifying Your Conversational Marketing Strategy With Chatbots

Conversational Marketing Strategy is a personalized way of interacting with prospects and customers using AI-powered chatbots and voice assistants. At the heart of this marketing strategy is a one-on-one engagement with the prospect where they feel the communication is meant only for them instead of a traditional marketing approach that aims at reaching the masses.  In an era where organizations are increasingly adopting automation, conversational marketing is redefining customer engagement.