COLLECTION BRIEF
'Pretty Wheels' is a collection of digitally printed cushions inspired by the street art of India, especially the hand painted colour-riots used as decorative arts on trucks, rickshaws, and taxi interiors. The elements used are typically Indian in essence, providing a glimpse into the cultural background, while also offering a personal and quirky touch.
The set of cushions utilises motifs of flora, fauna and typography, with abundance of colours and illustrative brush strokes to capture the desired hand-painted spirit of Indian Kitsch. With a kaleidoscope of bright prints, motifs and colours, 'Pretty Wheels' will make a uniquely electrifying and eye-catching addition to any living space.
The collection is made keeping in mind the target audience and brand aesthetic of Chumbak Design Pvt Ltd, focussing on age group of 20-35 years. By incorporating illustrative designs and vibrant hues, and following the brand's 'makehappy' philosophy, the collection intends to add quirk and playfulness to living spaces and lives alike.
