A 2-film Digital-First video-led campaign for Brand Factory (B2C)
Objective:
Brand Factory was known for its summer collection. The CMO wanted to break this misconception through a quirky campaign that appealed to their TG (the youth).
Insight:
KLPD (Khade L#*D Par Dhoka) is a commonly used slang abbreviation amongst the youth. I decided to give a unique twist to it.
Idea: #KTPD (Khade Thand Par Dhoka)
The thought behind the idea was when things go wrong—which they often do in winters—you don't have to worry because Brand Factory has got you covered! With their winter wear.
Spearheaded by 2 digital films and supported with social pegs and influencer marketing, the campaign generated immense chatter amongst the TG and ultimately drove footfalls at the stores.
Results:
Delivered 10Mn Reach and grew Facebook Follower base by 50K followers in 1 week.
Skills used:
Campaign ideation, Film script writing, Creative Direction, Program management
Film 1:
Film 2:
The campaign got immense appreciation. Mentioned below in the CMO's words!
